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✷ TOMA STUDIO designs digital spaces for culture-makers.

Partnering with publishing houses, artists, and radical institutions to translate bold ideas into websites and visual systems. TOMA blends modern tools with tactility — turning today’s cultural work into the folklore of the future.

✷ 03 — Creative Direction

Conceptual and visual guidance across digital projects. From tone-setting and art direction to motion, layout, and cross-disciplinary collaboration, creative direction ensures every detail serves the bigger vision.

✷ 02 — Web Design + Build

Custom websites for bold voices in art, literature, and culture. Designed with strong art direction, thoughtful motion, and accessibility in mind—each site is a visual system that invites exploration. Built on Wix Studio or Readymag. 

✷ 01 — Product Design

UX/UI design that brings clarity, depth, and movement to digital products. From wireframes to polished interfaces, each experience is intuitive, accessible, and expressive—built to support futures in progress.

Disciplines

SHOWCASE

Mixed Material Geometric Shapes

Building a motion-rich, CMS-powered site for a Berlin-based cultural hub

Migdalor Berlin

Built on Wix Studio

25

Fuchsia and Orange Geometric Objects
Mixed Material Geometric Shapes

Crafting a high-impact shop experience for a bold publishing house

Nine Lives Press

Designed & Built on Wix Studio

25

Fuchsia and Orange Geometric Objects
Mixed Material Geometric Shapes

Designing a multilingual book shop for a Berlin-based literary press

Altneuland Press Berlin

Designed & Built on Wix Studio

25

Fuchsia and Orange Geometric Objects
Mixed Material Geometric Shapes

Designing a kinetic, dance-driven web experience

Bounce-To-Beat

Designed & Built on Readymag

24

Fuchsia and Orange Geometric Objects

PROCESS

01 — Listen & Define

Every project starts with a conversation. Together, we clarify your goals, audience, and the emotional tone of the work. This is where we align on vision and uncover the story behind the site.

02 — Design & Build

From wireframes to final site, the experience is shaped through thoughtful design, motion, and accessible systems. Depending on the project, this phase may include prototyping, user testing, and refining the interface through real feedback.

03 — Launch

Once everything is tested and polished, the site goes live. You’ll receive guidance to manage your content independently, with ongoing support available if needed.

Let's Make Something Cool Together!
Booking Now Open for July – August 2025

Juana Capelluto © 2025

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