TOP HAT
PRODUCT DESIGN • BRAND
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Company: Multinarity
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2022

In 2022, while interviewing for Multinarity (later Sightful), I was given a home assignment to design a storage service website. I decided to have a bit of fun with it and turned it into a brand called “Tophat.” The concept was inspired by a magician’s hat with infinite storage space, playing on the idea that tech-savvy people are often called “wizards.”


A Magical Take on Storage
The design featured friendly, whimsical elements like rabbits, wands, and hats, creating a magical and approachable aesthetic. I focused on turning a negative scenario—running out of storage—into a positive and engaging experience, showing users clear suggestions in a fun, supportive way. This project became a case study in using design and branding to solve practical problems with a creative twist. In the end, it also helped me land the job, as it showcased not just my design skills but also my personality and approach to challenges.



Process: Wires, Sketches





